Carroll Tire Company has evolved from a single retail location in Hapeville , Georgia to one of the nation’s largest distributors of private and major brand tires. Founder Bobby Carroll entered the wholesale tire business as a way to bring competitive and consistent pricing to a network of small independent Georgia tire dealers. As his reputation grew for supplying quality products coupled with availability and consistent pricing the business began to grow. For a number of years Bobby was content to expand his growing operation by partnering with associate wholesale tire distributors who were assigned specific marketing areas throughout Georgia’s mostly rural counties.
In 1972, Carroll Tire Company made its way across the border into Jacksonville , Florida. This was the beginning of Carroll’s expansion explosion. Soon after, the company opened a branch in Orlando, Florida and another in Tampa. The successful independent retail tire dealers were eager for the straight talk and exclusive marketing areas that Bobby and his hand picked managers offered. To control costs and therefore selling prices, Carroll’s did not offer delivery. On a typical day scores of tire dealers’ trucks were lined up at the warehouse doors waiting to be loaded. More often than not the owner of the shop was driving the truck. The formula was simple—keep costs down in order to offer outstanding value to customers. As their dealers’ businesses flourished and became more profitable, Carroll Tire Company continued to expand.
The cornerstone supplier during all of Bobby Carroll’s expansion was the TBC Corporation with its Multi/Mile and Cordovan private brands. TBC provided Carroll with cutting edge, ahead of the curve products at sharply competitive prices. Very quickly Carroll Tire Company became TBC’s largest customer and TBC was Carroll’s largest vendor. A marriage was destined and only time was needed.
By the mid 90s Carroll Tire Company had fourteen branches located in Florida, Georgia, Alabama, and South Carolina. The business was bigger than Bobby Carroll had ever dreamed and was becoming more complex. The proliferation of tire sizes and products dictated change. In order to meet the needs of his dealers, Bobby implemented daily delivery at all branches in 1994. All the while, Bobby worked seven days a week ordering product, entering information into the computer system, and mailing price sheets. The pace was relentless but business was terrific
At the end of 1997 Bobby realized it was time to pass the torch to the next generation. If, as he had envisioned, Carroll Tire Company were to become the dominant wholesale tire distributor in the United States , the company would need to make changes; money and guidance would be needed. On November 18, 1998 Carroll Tire Company merged with TBC Corporation and became the parent company’s wholesale tire distributor subsidiary.
Today, Carroll Tire Company has thirty-five branches providing service throughout the United States. But however successful its growth and expansion, the company remains true to the goals Bobby Carroll started out with:
- Sell a program – Multi/Mile, Cordovan, Sigma, Vanderbilt
- Offer products at the most competitive prices
- Grow Carroll Tire Company & the Independent Tire Dealer